| High
Traffic Ticket Sales
The
Situation:
Known near and far as "Texas'
Oldest Dance Hall" didn't
deter the owners of Gruene
Hall from looking for a better
way to serve their loyal patrons
and cut down on the office
staff's weekly deluge of phone
calls ordering tickets.
They did an informal survey
of their phone-in customers
and learned 97% would rather
buy their tickets on-line
and called us. We developed
a system where they could
post their performances, manage
their on-line and phone-in
ticket inventories, automatically
switch from mailing tickets
to requiring additional information
for will-call pickups at the
door-with full notice to the
ticket buyer and more.
Built-in inventory controls
put "On Hold-Check Back
Later" notices up while
the staff determined if additional
tickets could be sold and
automatically put "Sold
Out" notices up once
the inventory was exhausted.
To discourage scalpers buying
up and boosting the price
of their tickets, a limit
is placed on the number of
tickets someone can purchase
at a time.
Performances are usually posted
to the site months in advance
but, to prevent massive refund
headaches if a performance
is cancelled, they don't "go
live" until a few weeks
of the actual date. As performers
are added to the lineup, their
bios and contact information
are retained and a new performance
by a known artist is added
with just a few clicks. From
that point on, everything
is automated.
Will-Call lists, transaction
history, reconciliation reports
and fulfillment lists are
available for easily generating
and sending out tickets with
personalized letters. Refunds
are also managed through the
system. |
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